From BETWEEN Technology to BETWEEN Group: New website, new story

Until now, between.tech was the website of BETWEEN Technology. It mostly talked about talent because, for years, sourcing technical profiles was what mattered most. But the group has changed: five brands, managed services, turnkey projects, regulated sectors, and an industrial operation that goes well beyond talent-as-a-service. A website that only tells part of what you do is a website that holds you back, no matter how nice it looks.
 

The new between.tech starts from a simple idea: that anyone who lands on it —prospective client, partner, candidate, journalist— should be able to understand in less than a minute what BETWEEN Group does, who it does it for, and with what results.

From talent catalogue to capabilities map
 

The promise that opens the homepage —Experts in technology, engineering, and AI applied to business— already signals the shift: the focus isn’t on profiles, it’s on applied capabilities. Behind that line sit eleven reorganised service areas (Tech Development, Digital Experience, Data & Infra, Business Apps, Design & Operations, Industrial Facilities, Certifications, Engineering Lab, IT Lab, and Microsoft Business Solutions), designed so that a CTO or COO can find what they’re looking for without having to decode internal naming conventions.
 

The sectors do the same job from the other side. Banking, insurance, defence, space, rail, automotive, retail, public administration, infrastructure, electronics, telecommunications, and printing each now have their own entry point, showing the kind of project we deliver in each one and the clients who trust BETWEEN Group to do it. It’s the difference between saying “we work across many sectors” and showing how.

Case studies, told as stories
 

The most visible decision is probably the one around case studies. Until now we told them as technical fact sheets: client, challenge, service, technology. Useful for a commercial proposal, opaque for anyone arriving cold.
 

The new section treats them as editorial pieces. Each case has a headline that gets to the point —”UEFA: a digital experience ready for millions of fans,” “ISDEFE: €24M of public-sector digitalisation delivered on time,” “Banc Sabadell renews its technology without the customer noticing,” “L’Oréal: logistics that keep pace with e-commerce”— and tells the real problem, the technical decision behind it, and the outcome. What a journalist would write if you gave them twenty minutes to understand it. No acronyms, no jargon, no phrases that only mean something inside the company.

Just as important as what’s been addedis what’s been taken out. Pages that repeated content across brands, generic descriptions that could have applied to any consultancy in the sector, lists of technologies without context. Moving from communicating a brand to communicating a group means making choices, and making choices means upsetting someone. The criterion was clear: if a page didn’t add anything that wasn’t said better elsewhere, it went.

The site goes live at a specific moment. Since December 2025, BETWEEN Group has had Montefiore Investment as its lead shareholder, keeps the same team and the same way of working, and is entering a phase in which the technical demands of its projects —defence, banking, critical infrastructure, applied AI— increasingly make the difference. The website had to live up to that.
 

This version is a starting point, not a finish line. There will be more cases, more sector-level detail, more editorial content in this same section. But what goes live today finally tells the story of what BETWEEN Group actually is.